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AOC builds on regional launch with Egyptian push

Display vendor appoints local distributor and field personnel to address new market.

Monitor vendor AOC has signed a distributor in Egypt and hired a person to run its business in the country as it looks to build on the progress it has made since launching in the MENA region last year.

Admiral, AOC former company, was founded in 1934 in Chicago, USA by Ross Siragusa. Now AOC will work with local electronics distributor I&M to establish its brand in Egypt and develop a channel base to resell its products.

Brian Liu, VP sales for MEA, CIS and Central Asia at AOC, claims the move into Egypt fits with its plans of entering more emerging markets. It first introduced its offering to the region in June last year after striking distribution agreements with Asbis and Compunics.

"Since the launch of AOC last year in the Middle East region, we are aggressively investing more resources to support our channel partners in the region to expand our reach," he said. "The LCD market is evolving at a faster rate in these regions and we will be leveraging on our business partnership with I&M to drive our sales in these crucial market".

Liu adds that AOC will attempt to crack the Egyptian market with products that are rich in functionality and applications and which are priced competitively.

Egyptian consumers will have access to its full line of LCD/LED monitors, Green 36 series monitors Slim Monitor TVs straight away, according to the company.

AOC shipped more than 13 million units globally last year, which it claims gave it a market share of 33%.